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Give a call to the shops closest to you and verify they have the models you want to test ride.

Winter in a bike shop is a great time to visit and learn!

by John Brown, BrownCycles.com

The winter months are the perfect time to visit a bike shop and learn. Other than just enjoying bikes at a time when you may not be riding, there are many benefits to visiting your bike shop during the ‘down’ cooler time of the year. In the slower winter months, you can learn more, get better deals, and have faster service.

Faster turnaround time, at your bike shop, on repairs.

Most bike shops operate on a “first in / first out” repair schedule. This means during the busy summer months; there will be dozens of bicycles ahead of yours in line to be repaired. Those dozens of bikes could equal weeks of waiting before your bike gets fixed. Through the winter months, there are fewer bikes in for repair. That means you can expect a really quick turnaround time. Plus, with fewer bikes in the shops to be worked on, each seems to get more attention. That’s not to say your shop won’t do a great job in the summer months. I’m just saying that it is always a good thing when service isn’t rushed and the mechanic has more time.

Bike Shop

Quiet time in the shop is the best time for quality service.

Bike shop discounts and deals!

As fall turns into winter, bicycle brands change over from one model year into the next. Because of that change, the transition becomes a sweet spot for buying a bike. In some cases, you can get last year’s models for a discounted price, and if those aren’t available, the new models are readily available. Along with the new model year shift, many shops also run sales through the winter to maximize store traffic.

A bike shop visit is worth more than a discount

It’s no secret that winter in a bike shop is slow. Why not take advantage of that slow time to talk with both the salesperson and mechanics? Need to know more about all the different bike types? Where is the best place to ride your fat bike? How do the new shorts differ from the ones you already have? These individuals in the bike shop can help.

If it’s a question about your bike’s service or adjustments, the mechanics are likely to spend more time with you and not be rushed. Even better, at this time of the year, some shops will allow customers to watch and learn as they fix their bikes in the winter. Due to the time added to teaching, this is not an opportunity to be considered or offered through the summer.

Learn more at your bike shops, clinics, and classes

As many bike shops have evolved from normal retail locations into community cycling centers, most have adopted a strategy of education and involvement. Because shops have far more time in the winter, most schedule their programs during this downtime. In the most basic cases, you can enjoy trainer rides at most shops. Typically these rides are a “bring your own trainer” affair, where customers come and ride together.

Bike Shop

Park tool School in full effect.

More ambitious stores are running classes on home bike repair as well. Usually, those classes focus on one part of the bike, like wheels or derailleurs. Finally, the most forward-thinking shops are doing classes and clinics as well as inviting speakers to come and give presentations. Many riders have questions about subjects like bike packing or fat biking, and shops will schedule professionals to come to talk about those subjects.

Classes at Browns Bicycle

Don’t let simple mechanicals ruin an otherwise great ride. Come learn the basics of fixing flat tires, mending a broken chain, and getting home on two wheels rather than two feet. Please bring your bicycle with you for a hands-on instruction session. All ages are welcome, although we require all minors to be accompanied by an adult. Check out class dates here.

Just to show the love.

If for no other reason, stop by the shop and say hello. Depending on how quiet the shop is through the winter, things can get pretty boring for the staff, and they would love to share their knowledge. Storage can only be cleaned and re-organized so many times after all the boxed bikes get built. After that, the friendly face of a customer is a welcome sight.

About John Brown, the author

As a lifelong cyclist and consummate tinkerer, John operates Browns Bicycle in Richfield, MN. It all started for him in grade school when the bike bug bit and that particular fever is still there. Now, and over the past thirty years, he has worked at every level in the bike industry. Starting, like most, sweeping floors and learning anything he could about bikes. He eventually graduated as a service manager and then to a store manager.  Through the years, he has spent extensive time designing and sourcing bicycles and parts for some of the largest bike companies in the world. All the while focusing on helping as many people as possible enjoy the love of riding a bike. In that pursuit, he has taught classes (both scheduled and impromptu) on all things bikes. John also believes in helping every rider attain their optimal fit on the bike of their dreams. Please feel free to stop in any time and talk about bikes, fit, parts, or just share your latest ride. You can also see more of John’s tricks and tips on the Brown Bicycle Facebook Page.